CALICUT WOMEN HANDICRAFTS
INDUSTRIAL CO-OPERATIVE SOCIETY
"By Women, For the World."
Empowering women through traditional handicrafts, preserving culture, and creating sustainable livelihoods in Kerala. Every piece tells a story of skill, tradition, and women's empowerment.
About Us
Empowering Women Through Traditional Crafts
Who We Are
Calicut Women’s Handricrafts Industrial Cop-op Society is a special group fully run by women from Calicut. All the workers here are women. We work as an Industrial Cop-op Society under the Kerala Co-operative societies Act.
Our Purpose
Our goal is to help local women by providing jobs and also coaching them useful skills. We make beautiful traditional handicrafts that people can use and enjoy. Packaged Drinking Water ‘ the incoming project to provide jobs to women . we are also planning to introduced sodium batteries.
Our Impact
We also protect our culture and make sure our art lives on. This is a safe and happy place where women can improve their living conditions and succeed together
Join Our Mission
Be part of our journey to empower women and preserve traditional crafts. Every purchase supports a woman's livelihood and keeps our cultural heritage alive.
To create jobs for women using their talent in handicrafts. We train, support, and help women earn money while keeping our traditional art safe for the future.
To make every woman strong by giving her work, skills, and support. We want to keep our beautiful handicraft culture alive and help families grow happily together.
Problems
Lack of Jobs for Women
Many local women have skills but no proper job. They need safe workplaces to earn money and support their families.
Low Confidence Among Women
Many women don't feel confident or strong enough to work. They need training and support to believe in themselves.
Need for Local Skill Development
Skilled women often leave their hometown for work. We must create local jobs so talent stays and grows here.
Solutions
Giving Jobs to Women Locally
We give women safe jobs near home, so they earn money, feel proud, and help their families every day.
Saving Our Traditional Craft
We teach and make traditional handicrafts, so our old art stays alive and more people love handmade products.
Building Confidence Through Training
We train women with care and love, helping them grow, learn new skills, and feel strong and confident to work.
SWOT Analysis
All-women team creating beautiful handmade crafts with full government support, giving safe jobs to local women.
Still not known in many places, and has less money for big advertisements or online marketing.
More people now love eco-friendly and handmade products, which gives us a big chance to grow and sell more.
Machine-made items are cheaper and faster, which can make it hard to sell handmade crafts easily.
Marketing Strategy
Local Exhibitions & Melas
We show and sell our crafts at fairs and events where many people come to buy local handmade items.
Tie-up with Handicraft Stores
We partner with shops that sell handmade goods so our products can reach more customers easily.
Community Outreach Programs
We visit schools and groups to show our work, spread awareness, and grow local interest in handicrafts.
Social Media Promotion
We post pictures and videos of our products on Facebook and Instagram to get more people to see and buy.
Online Marketplaces
We sell our crafts on websites like Amazon, Flipkart, and other craft-selling platforms to reach customers everywhere.
Own Website Store
We create our own website where customers can see our story, explore products, and place orders easily.
Our Target Market
We serve diverse customers who value authentic, handmade crafts and support women empowerment
Individual Customers
B2C Market
Handicraft Lovers
Passionate about authentic, traditional crafts
Eco-Conscious Buyers
Prefer sustainable, environmentally friendly products
Tourists & Travelers
Seeking authentic local souvenirs and memories
Gift Buyers
Looking for unique, meaningful gifts
Home Decorators
Enhancing spaces with traditional art pieces
Business Customers
B2B Market
Handicraft Retail Stores
Specialty stores selling traditional crafts
Hotels & Resorts
Hospitality businesses showcasing local culture
Corporate Gift Suppliers
Companies providing unique corporate gifts
Event Planners
Creating authentic cultural experiences
Online Marketplaces
E-commerce platforms featuring handmade goods
Market Insights
Growing Demand
Increasing interest in authentic, handmade products across all market segments
Social Impact
Customers value products that support women empowerment and social causes
Quality Focus
Premium positioning attracts customers willing to pay for authentic craftsmanship
Unique Selling Points
Only women work and manage everything, giving them confidence, strength, and safe jobs near their homes.
We make each product by hand using traditional skills, making every piece unique, special, and full of culture.
All our crafts are made using natural and safe materials that are good for people and the planet.
We work under the Kerala Government, giving us strong support, trust, and more chances to grow.
Revenue Model
We sell our handmade products at local exhibitions, melas, and handicraft shops.
We earn by selling our crafts on websites like Amazon, Flipkart, and our own online store.
Big shops, hotels, and companies buy many products at once for resale or gifting.
We join government programs and work with official stores or projects for steady income.
Aim to Scale Up
We want to train more women in nearby areas so they can learn skills, earn money, and become strong and independent.
We aim to open more shops and centers in different cities, so more people can see and buy our handmade products easily.
We plan to improve our website and social media to reach more people online and sell products across India and other countries.
We want to work with large hotels, stores, and gift companies so they buy in bulk and help us grow faster together.
Key Person & Contact
Vanaja Unni
(President)
Industrial Development Plot,
Puthyanadi, Kozhikhode,
Exhibition Road, Pin- 673005, Kerala